Entrepreneur and ‘colourist to the stars’, Shaun Purfley invited Honour to help develop a new hair care product for troubled and tangled hair. Honour helped Shaun in positioning the innovative concept opening up a new category within the market place. The scope of works included name generation through to product design, website and packaging.

In 2007, Shaun appeared on Dragons’ Den promoting his new product. Since then, Tangle Teezer has been awarded ‘Innovation of the Year’ 2007, Frizz Magazine and has received orders for global distribution.