It started with a Royal vision.

HRH Prince Feisal wanted to raise the profile of the Jordon Rally, propelling it to become an iconic global sporting event and the first Middle Eastern leg of the World Rally Championships. He asked us to help.

The process began with a period of immersion – to understand the client, his country and the politics and intricacies of the international Rally circuit. HRH undertook this personally, understanding the importance of capturing the essence of his vision.

Honour then focused on creating a brand with global impact – identifying the key attributes, attitudes and competitive distinctiveness of the Rally, from which we developed a core creative strategy and design aesthetic. Then we set about turning HRH’s vision into concrete reality.

This included a gala launch event, the overall rally experience, graphics, identity elements, communications – even the formal invitation. Contemporary, distinctive, relevant, resonant – the identity and design system captured the essence of the Prince, his people and his project – and the attention of the world media.

The result? The Jordon Rally was accepted as the Middle Eastern leg of the World Rally Championship.

Your majesty, it was an Honour.