Following the success of the London Olympics 2012, Honour felt compelled to step forward and support our young British talent.

Honour selected ‘Leky’, who at the time was an 18 year old junior league windsurf champion, but without support could not have entered the Pro league. Whilst providing financial security, Honour also took a trip to watch Leky in action and used this as inspiration to fuel the creation of a cool brand image for our sportsman.

Raising his profile, resulted in increased external interest, media exposure and helped build his confidence. Now an established face on the Pro circuit, Leky lives the brand.