Airport lounges are for frequent flyers, right? For premium class travelers who pay above the odds for the privilege? Well, not any more.
Our client had spotted a gap in the market – for purpose built, pay on entry business spaces that don’t depend on the seat you booked or the fare you paid. Our brief? To deliver ‘the chosen destination to do business, at airports’.
Our challenge was simple but not straightforward. To create a space that persuaded customers to pick Regus over Starbucks or other airport lounges.