It started with a Royal vision.
HRH Prince Feisal wanted to raise the profile of the Jordon Rally, propelling it to become an iconic global sporting event and the first Middle Eastern leg of the World Rally Championships. He asked us to help.
The process began with a period of immersion – to understand the client, his country and the politics and intricacies of the international Rally circuit. HRH undertook this personally, understanding the importance of capturing the essence of his vision.