We had heard about it, but never imagined it would be so exciting! The recently opened Itoya store in Ginza is one not to miss when visiting Tokyo. It sells beautiful objects as well as more traditional stationery items such as pens, paper and envelopes. The new premises spans 9 floors, each of which have a ‘theme’ such as travel, meeting, craft, home etc. As we explored the levels and gained altitude we got more and more amazed by the curation of objects. Every product is exquisitely designed and could be paired in harmony with one another whichever floor it comes from, thus, creating a total harmony of products within the store.
Our highlight: The choice of hundreds of different paper types. The paper sample wall creates a mosaic of colour, weights and grains, giving the envelope cabinets a very colourful background. The display of ‘extreme’ origami is also very impressive; the folded sculptures look more like 3d printing than paper. We also enjoyed the notebook counter, that lets the customer create their own personalised notebook by giving them the choice of paper, binding techniques, and embossed covers.