How can you supercharge creativity in an organization?
At Honour, we believe that a person’s experience of a brand is built through a series of touchpoints that excite their senses, touch their hearts and stimulate their minds. To design these experiences, we often start by understanding how we want the consumer to feel, and then develop a suitable platform to deliver memorable experiences. But what if there was a way to measure their ‘experiential reaction’?
Seeking the answer to this question set us off on a trail of deep rabbit holes, literature reviews, and academic discussions. The result was a beacon of shining light in the form of four simple dimensions:
To the untrained eye these may seem curious, but to the trained Honour eye these hold the potent power to create holistic experiences, to reveal insights that drive innovation, yet most importantly, to measure ‘experiential reactions’. All we needed now was a chance to really explore the power these words held through an exciting brief.